Digital Art

Working on digital media has been a challenge for me; ideas don’t translate as well from hand to screen as other concepts. I’ve aspired to be a digital artist, but am still very much in my learning stage.

Building ideas off of briefs and in turn briefing them into an advertising agency in my first role as a University graduate has helped immensely. Concentrating on why a placement works, on why less copy can be better or how subtle changes in colour can affect the overall tone of a piece has been incredibly beneficial.